Table 1 |
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|
Alcohol imagery according to type of prime-time programme – 2004. |
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| Type of Programme |
Number of programmes |
Programmes with any imagery (%) |
Number of scenes with any imagery |
Scenes with critical imagery (%) |
Mean scenes per hour |
|
|
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| Music |
38 |
47.4 |
109 |
4.6 |
3.7 |
| Comedy |
17 |
64.7 |
53 |
17.0 |
5.9 |
| News* Current affairs Documentary |
32 |
62.5 |
126 |
4.0 |
4.5 |
| Drama action |
21 |
85.7 |
114 |
6.1 |
6.0 |
| Reality tv |
10 |
70.0 |
52 |
19.2 |
5.5 |
| Sport |
2 |
50.0 |
19 |
0.0 |
6.3 |
| Total |
120 |
63.0 |
473 |
7.6 |
4.8 |
|
|
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|
* Includes sports news; 75% of the alcohol imagery in the News, current affairs and documentary category was shown in sports news items. |
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|
McGee et al. Substance Abuse Treatment, Prevention, and Policy 2007 2:6 doi:10.1186/1747-597X-2-6 |
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